Playtex Bras

Playtex has launched a new campaign for women to find the right bra with the right fit. The new Playtex campaign will give away chosen 10 women a “bra makeover” with style maven Alison Deyette.
The effort, via Night Agency, includes a series of webisodes on PlaytexBraMakeover.com, with a new one debuting every two weeks and each featuring one of the ten candidates getting a fitting with Deyette and Playtex products.

The company is also doing social media elements on Facebook and YouTube, as well as Playtex “Fit Fridays” promos where one Facebook fan wins a free Playtex bra, fit and style tips, and a star turn in video sections  featuring Deyette. The campaign, which runs through May 21, offers an opportunity to be flown to New York for a fitting with Deyette.